Native Marketing via the WSJ led to the creation of a wonderful piece of content in 2015 to create Netflix’s latest native advertising extravaganza promoting an original series, called “Narcos,” the bilingual chronicle of Colombian cocaine lord Pablo Escobar.
The Journal’s ‘Cocainenomics’ uses reporting, video interviews with DEA agents, graphics, photos and an interactive map to tell the story of cocaine as a business. A Spanish-language version is being published next week, according to the Journal.
In a six figure deal, what has been the payback six months later. In terms of shares and likes in social media there have been 18,100 Facebook likes, 679 LinkedIn Shares, 629 tweets, 58 Google+ shares. total of 19.4k engagements for a deal north of £100,000. Native marketing success proves costly…..
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