ROI of Content Marketing v. Native Advertising

  • biddable media
  • Jan 10, 2016
native advertising

In a recent post by the harvard business review looking at companies who use content marketing and native advertising to gain visibility for their brand — the question is what is the payback or the return on investment.

It is stated that 70% of people say they’d rather learn about products through content rather than through traditional advertising. But is either content marketing or native advertising a surefire way to boost brand awareness? And which one offers more bang for the buck?

source; HBR


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